FranceTV Publicité International – IPSOS Affluent Europe 2024 results

France 24 - TV5Monde: a reference in Europe

Wissam

Sahraoui

• International Marketing and Sales Director

An average consumption of 2h17 on TV and 3h42 on digital.

France 24 & TV5MONDE’s audience profile remains as premium as ever: 55% AB+ (INDEX 124), 45% economic decision-makers(INDEX 139 / + 2pts vs n-1) and 19% opinion leaders (INDEX 197).

Purchasing power on the rise and higher than the competition, with a strong propensity to consume products and services: 93K€ average income, i.e. +7K€ vs n-1 and +7.5% vs competition.

Survey methodology – Pan-European survey conducted between January and December 2023, administered online. – The geographic scope of the survey is a total of 20 countries, excluding Russia. – The IPSOS Affluent Europe study measures the behavior of Europe’s most affluent consumers and top executives – the 13% of adults with the highest incomes in the region.