Technical specifications: the essentials

Several prerequisites apply before any airing:

• ARPP approval required for every film

• Assets delivered at least 72 business hours before airing

• Third-party tracking declared in advance

• Use of secure formats (HTTPS)

Without these, delivery cannot be guaranteed.

FranceTV Publicité relies on established market solutions:

• Video: FreeWheel, Google Ad Manager

• Display: Google Ad Manager, Equativ

• Audio: AdsWizz / Audioserve

These tools handle delivery, tracking and campaign measurement.

Video formats must meet precise standards:

These settings guarantee optimal quality on every screen.

Files must follow several rules:

• Contain the advertising message only

• Run to an exact duration, to the second

• Include a continuous timecode

• Respect safe areas (titles, logos, legal notices)

Anything important must stay within the visible area to avoid being cut off on screen.

FranceTV Publicité offers a wide range of formats. Each one has precise specifications for dimensions, weight and file format.

Deadlines vary by format:

• Video and display: 72 business hours minimum

• Event or special formats: up to 7 days

What to supply:

• Creative assets

• Tracking / URLs

• Delivery instructions

Late delivery may prevent the campaign from launching.

Addressable TV comes with its own constraints:

• Explicit mention of the delivery mode

• Limited tracking (1 pixel maximum)

• TV-compatible formats (HD 1920x1080)

• Submission through dedicated platforms

These rules ensure consistent delivery across TV and digital.