FranceTV Publicité adopts the EUID solution to enhance advertising targeting on the Open Internet

France Télévisions and its advertising agency join the growing list of broadcasters, advertising agencies, advertisers and publishers that have adopted this identity solution, which optimises advertising campaigns.

FranceTV Publicité announces the adoption of the European Unified ID (EUID), the open-source identification solution developed by The Trade Desk.

This technology enables the advertising sales house of France’s leading audiovisual group to deploy high-performance, unified programmatic campaigns across all screens: PC, mobile, tablet and connected TV (CTV), drawing on several million user accounts.

EUID is recognised across the European advertising industry as a reliable, open and privacy-friendly identity solution. It offers advertisers the ability to launch cross-channel digital campaigns based on authenticated first-party data, improving the relevance of advertising messages while preserving consumer privacy. It enables France Télévisions to place the privacy of its audiences at the heart of its priorities, offering relevant advertising in exchange for quality content.

« By adopting the EUID, we are joining a movement that brings together a growing number of major players, including broadcasters, publishers, advertisers and advertising agencies, such as TF1 and M6 and their advertising agencies. Together, we are part of a common dynamic: building an open advertising ecosystem based on first-party data, respecting consumer privacy and promoting advertising that is both relevant and responsible. This approach is fully in line with our mission to guarantee free access to information and culture, in a relationship of trust with our audiences. »

Marianne Siproudhis
CEO of FranceTV Publicité

« Connected TV is now the fastest-growing segment of the logged-in audience. It is essential that strategic solutions such as EUID are offered as open source and are fully interoperable across the entire digital ecosystem: web, mobile apps and CTV. The choice of EUID by France Télévisions and its advertising sales house illustrates the rise of open, privacy-friendly identity solutions that enable advertisers to deploy their campaigns beyond closed environments. »

François Xavier Le Ray
Managing Director France & Benelux at The Trade Desk