04/07/2025

FranceTV Publicité expands its offering with Prime Video

The unprecedented strategic agreement between france.tv and Prime Video enables advertising brands to increase their visibility and video performance.

Starting immediately, advertising campaigns scheduled on the france.tv platform will be broadcast on Prime Video. They are exclusively marketed by FranceTV Publicité, whose digital offering is characterised by these campaigns’ intensity and a premium editorial context with a high level of attention and brand safety.

These offers are available on over the counter or programmatic basis via the main DSPs on the market.

This partnership gives advertisers and their agencies access to broader, complementary coverage by combining high-quality, powerful audiences.

It should be noted that the france.tv platform is the leading free streaming platform in France with 42.9 million unique visitors in June. France.tv is at the heart of France Télévisions’programming strategy with an unrivalled free offering in live and streaming (49,000 hours of diverse content).

« We are very pleased with this unique agreement with Prime Video, which strengthens our position in the advertising market. We are taking a new step forward with a strategy to accelerate the hyper-distribution of our content in response to fragmented practices and significant growth in consumption. Our challenge is to support these new behaviours and offer advertisers and agencies the best deal in terms of reach while remaining within the high-quality editorial environment of our france.tv platform. ».