31/03/2026

GMF and FranceTV Publicité present “Réflexe!”

GMF and FranceTV Publicité present “Réflexe!”, the program that turns prevention into a civic reflex

Protection begins with prevention and it is a critical societal issue. As the leading insurer for public service employees, GMF is strengthening its commitment by sponsoring a series of short programs focused on road, home, weather, and health risks. The series will be broadcast across the France.tvecosystem (TV and digital). This public service initiative aims to raise awareness and reaffirm GMF’scommitment to preventing everyday risks.

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Starting April 4, GMF will sponsor a new program dedicated to risk prevention on France.tv. “Réflexe!” “. The media campaign consists of 30 48-second episodes and was developed and orchestrated by teams from the WPP* media group. The program will air on France Télévisions channels (France 2, France 3 and France 5) in the evening on weekends, as well as on the France.tv digital platform.

Each episode examines a specific risk scenario and offers practical advice that is simple and easy to apply. The program’s uniqueness and strength lie in its collaboration with public service experts, including firefighters, healthcare workers, police officers, local government employees, and climate specialists, who are directly exposed to risky or emergency situations every day. True to its motto, “Assurément Humain,” GMF provides an authentic program that offers useful advice to as many people as possible.

This program is part of GMF’s ongoing commitment to the prevention and protection of its members. Each year, more than 2.000 prevention initiatives are carried out in the field and supplemented by educational materials designed to help people develop the right habits at home, on the road, at work, in extreme weather situations, and regarding their health.

"Prevention is an integral part of our responsibility as an insurer. Through our sponsorship of the Réflexe! program on France.tv, GMF is bolstering its efforts to protect everyone. Thanks to the advice and insights shared by public service agents, we are raising awareness about everyday risks among as many people as possible.”

Béatrice Savouré
CEO of GMF Assurances

"As an advertising agency dedicated to serving both brands and the public interest, we are proud to support GMF in rolling out Réflexe! This program showcases FranceTV Publicité’s capacity to develop impactful and beneficial initiatives that align with our partners’ communication goals.”