22/02/2023

RMB & FranceTV Publicité

New digital extension at RMB with video & display integration of France Télévisions group websites

RMB confirms its status as a key digital advertising network in Belgium by extending its offer to the Belgian IPs of the France Télévisions group’s websites. A portfolio of premium brands joins the online video and display offer already in place. This new digital extension is part of RMB’s EXPLORATION strategy, recently presented at the pop-up events at the end of 2022, and which consists in particular of offering new advertising environments.

Belgian audiences are renowned for being major consumers of French content. It is in this context that FranceTV Publicité, the France Télévisions group’s advertising network, has decided to entrust RMB with the marketing of digital spaces on sites visited by Belgian IPs.

The two advertising networks, RMB and FranceTV Publicité, share the same DNA: a strong commitment to public service and, above all, a dynamic approach to innovation and technology. The partnership was therefore a natural fit.

The sites represented by FranceTV Publicité constitute a premium digital ecosystem that brings together leading brands (france.tv, franceinfo:, france.tv sport, meteofrance, tv5monde, etc.) and represents a wide variety of themes (news, sports, drama, family, health, millennials, etc.) for all audiences. The france.tv platform (France 2, France 3, France 4, France 5, etc.), to name but one, with its live broadcasts, its rich and diversified catalog and its 100% digital content, attracts an exclusive audience.

Belgian advertisers will be able to access inventories on FranceTV Publicité sites via online video and/or display formats. Access will be available during the 1st quarter of 2023. This new inventory will be integrated into RMB’s digital offers: RON video network, thematic video packs and display network.

The partnership between RMB and FranceTV Publicité fits perfectly with RMB’s positioning, which is based, among other things, on the strategic priority of EXPLORATION. This strategy drives the advertising network to build alliances between players in the Belgian advertising ecosystem, but also beyond our borders, with the sole aim of enabling advertisers to better reach their targets.

« France Télévisions is a widely recognized group in French-speaking Belgium that can rely on premium, affinity-based digital content for targets that are in line with the media brands in our portfolio. This collaboration allows us to create scale while maintaining our requirements in terms of inventory quality and brand safety. We are delighted with the trust that FranceTV Publicité has placed in us to promote its digital media in our region and the commercial prospects that this partnership opens up for us and for Belgian advertisers. »

Yves Gérard
CEO of RMB

« We are proud to join forces with RMB to serve the interests of French public broadcasters on both sides of the border. We are delighted with this collaboration for the marketing of our Belgian IPs. The dynamism of RMB's teams and their proven knowledge of the local market will facilitate advertisers' access to the digital audiences of our various brands, which are already appreciated by the Belgian public. »