Sport is at the heart of FranceTV Publicité’s new campaign by Altmann + Pacreau

FranceTV Publicité reveals its latest advertising campaign, designed and produced by Altmann + Pacreau.

This week, the campaign is being launched on digital platforms with a 40-second film: “The Fan”. The print format version will be revealed in early 2024.

With just a few months to go before the start of the Paris 2024 Olympic and Paralympic Games, for which France Télévisions will be the exclusive free-to-air broadcaster, the film takes a quirky approach to highlighting the impact that sport can have on the everyday lives of French people.

The aim of this campaign is to emphasise that FranceTV Publicité is the go-to media sales house for advertisers who want to take advantage of sporting event broadcasts to make their brand stand out.

The film ends with the claim: “The largest sport field.”

"We are delighted to be continuing our collaboration with Altmann + Pacreau. Sport programmes have always been a core part of our group's identity. Every year, almost 55 million French people watch sport on our channels, and more than 9 out of 10 young people follow live sporting events. Our group's mission is to make these unique moments in the life of the nation accessible to all French people, to offer them moments of excitement that transcend generations, regions and cultural divides. Our role, on the advertising side, is to make these major events accessible to all advertisers by offering them the best possible place to showcase their brand on the world's largest playing field."

Marianne Siproudhis
CEO of FranceTV Publicité

"The challenge for FranceTV Publicité was to let advertisers and media agencies know that all these major sporting events offer opportunities for their brand to shine. Rather than a purely quantitative argument based on figures and commercial offers, we opted for an emotional approach featuring a funny film with a quirky tone, in which the main character, Bertrand, refuses invitation after invitation from his colleague, his neighbour and even his daughter because he is so excited about following sporting events on France Télévisions. It's a reminder that France Télévisions sets the bar for sport media, all year round and for every audience. The way to win over advertisers is often to demonstrate that you appeal to the widest possible audience."

Olivier Altmann
Co-founder of Altmann + Pacreau

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Credits

Advertiser: FranceTV Publicité
Heads of advertising: Marianne Siproudhis/Valérie Blondeau/Alexis Blanc

Agency: Altmann + Pacreau
Creative Director: Olivier Altmann
Artistic director: Bénédicte Potel/Ruben Ubeda
Copywriter: Thierry Lebec
Agency managers: Aurore Duhamel/Pauline Linderme
Strategic planning: Céline Choueri/Nicolas Blondet
TV producer: Jessica Piergiovanni

Production: ALLSO
Director: Marc Cortès