21/11/2023

#WorldTVDay – November 21st 2023

Global TV champions accessibility

Brussels, 21 November 2023

On 21 November, TV companies around the globe celebrate World TV Day to remind us all of the power of TV. As part of the annual United Nations initiative, a 30-second spot will be broadcast on TV and shared online to mark the occasion.

The focus of the 27th edition of World TV Day is accessibility and TV’s commitment to being accessible to all. While Total TV is accessible anytime, anywhere, and on any device, it should be equally accessible to anybody, irrespective of one’s vision or hearing ability. This commitment to greater inclusion and accessibility is necessary not only for TV programming content but for TV advertising content too.

According to the World Health Organisation, almost 20% of the global population live with hearing loss and at least 29% have a near or distance vision impairment.

World Television Day represents a significant opportunity to raise awareness about social inclusion and demonstrate both TV companies’ and advertisers’ contribution / commitment to a more accessible media landscape, in which everyone has equal access to the same services, experiences, information and entertainment.

"The advertising and media industry have the power and the obligation to let all people access content, including the advertising that shapes their choices – it is time we join forces for growth and for good."

Taide Guajardo
Chief Brand Officer Europe, P&G

"TV has the power to shape society for the better. TV broadcasters have a unique opportunity to include those audiences that have traditionally been excluded. By widening access to not only content but advertising too, we can make sure that TV continues to be a medium that is truly for everybody. As a trade body, egta will play its part in facilitating this positive change by supporting TV companies as they embark on this journey towards a more inclusive and more accessible media industry."

Katty Roberfroid
Director General, egta

"Television has always been an important tool to raise awareness about the issues facing our communities and our planet. On World TV Day, we celebrate the role of television in uniting our global community. We welcome the focus this year on the importance of making television accessible to all. Accessibility is the key to ensuring that television can educate and connect everyone, leaving no one behind."

Sherri Aldis
Director, UNRIC

For more information, please visit http://www.worldtelevisionday.com, http://adaccessibility.org/

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