The power of storytelling
The accounts are built on real stories, which naturally draw attention and emotion.
TV sponsorship
- National
- Awareness
How Allianz strengthened its brand impact with a TV & digital package from FranceTV Publicité
Why build a brand message around a TV program?
The natural choice was Ça commence aujourd'hui, a program known for the power of its personal accounts and the quality of its editorial treatment.
By joining that world, Allianz immediately benefits from a context of trust. The stories told in the program address sensitive subjects with authenticity, while building a strong emotional connection with audiences.
This kind of integration illustrates the ability of FranceTV Publicité to connect brands with premium editorial environments that favor attention and recall.
Key figures
What concrete results did the campaign deliver?
The performance observed illustrates the effectiveness of the package put in place.
Context
FranceTV Publicité worked with Allianz and its agency WPP Media to create a series of three videos of 6 to 8 minutes, designed in the editorial codes of the program Ça commence aujourd'hui.
How was the campaign package built?
The package follows a full-funnel logic, combining storytelling, media distribution and performance.
At its core are long-form pieces, conceived as genuine editorial experiences:
3 video accounts of 6 to 8 minutes, published on france.tv
A strong on-screen presence led by Faustine Bollaert
Authentic stories of rebuilding after life-changing accidents
These pieces were then adapted to maximize their distribution:
60-second short formats
Re-edits of 1 min 30 to 2 minutes for social media
A 20-second teaser to capture attention
The whole package was designed to guide the user along a progressive journey, from short format through to long-form content.
How were TV and digital combined?
The campaign relies on a complete media ecosystem orchestrated by FranceTV Publicité.
Distribution was designed to maximize both reach and engagement:
france.tv to host the content and generate viewing time
Social media (Instagram, Facebook, TikTok, Snapchat) for virality
Amplification through Brut Audience to reach affinity targets
A digital distribution package was also activated:
Sponsored slider on the program page
Non-skippable skin pre-roll teaser to drive traffic
This interplay turns a campaign into a genuine multi-screen experience.
Why did this package perform so well?
FranceTV Publicité plays a central role here, bringing content, media and data together in a coherent strategy.
A consistent user journey
Moving from social to long-form video captured attention and then turned it into engagement.
Media orchestration
The package combines distribution power, precise targeting and a variety of formats, which maximizes overall impact.
What does this best case demonstrate for advertisers?
This package shows that a TV campaign is no longer limited to airing a spot. It can become a complete content experience, capable of generating engagement, consideration and performance all at once.
It also shows that combining television and digital is now essential. TV captures attention and establishes the message, while digital extends the experience and amplifies performance.
Finally, it illustrates the ability of FranceTV Publicité to support brands with bespoke packages, combining editorial expertise, media strategy and data-driven activation.
What to remember
Strong editorial content is essential to capture and hold attention
Combining TV and digital maximizes reach and engagement
Coherent media orchestration makes it possible to far exceed the objectives
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