De Toutes Beautés x L’Oréal

Concept

Hosting a web series of five videos in which 15 young people discover masterpieces in the Louvre Museum.

Reuse of the first 30 seconds of each episode to create teasers.

Media Plan / Production

• Relay of 7 videos (teaser + mashups) on france.tv

• Relay on the social media of francetvculture and francetvslash

• Posted on the brand channel DE TOUTES BEAUTÉS on france.tv

• Featured on the france.tv homepage

• Amplification via a Brut. Audience’ device on INSTAGRAM, SNAPCHAT, TIK TOK, YOUTUBE

• Branding for L’Oréal on the Brut.media website + writing of an article

Voir la vidéo sur YouTube

Key takeaways

A campaign that promotes culture among young people, with enhanced visibility on france.tv and a powerful relay on the social media channels of France TV and Brut.