A 100% after 8pm offer for maximum visibility
Objectives
In the post-covid period, more and more French vacationers were staying in France and going to the countryside. It was therefore necessary to position Dordogne-Périgord as a "star and refuge" summer destination and to hold a place in the minds of French consumers. Attract visitors, pique their interest and make them want to come and discover or rediscover this region.
Target
A broad target age group 25-59: there’s something for everyone in Dordogne.
Offer
For advertisers eligible after 8pm, a campaign exclusively broadcast after 8pm on France 2 and France 5 for maximized visibility in quality, prime time contexts.
Results
Dordogne was in the TOP 3 of the most popular summer destinations and attracted the interest of the national press with exceptional media coverage from May through to the end of August included.
"France 2 and France 5, an ideal platform which was a particularly wise choice this year to re-enchant the Dordogne Périgord tourist brand! The lesson we have taken away from this is that instead of diluting our promotional investments, this year we decided to focus our budgets on one tool with high impact and resonance. We are delighted with our choice, which was the first of its kind for the Dordogne department."
Christophe Gravier
Director - Dordogne Departmental Tourism Committee
