Lactalis

Product placement with Parents mode d’emploi

Campaign objectives

To increase the sales of the butter (brand : Président) in Sub-Saharan Africa. As butter is not heavily consumed, Lactalis wants to show the African consumers how to use butter in their daily life.

Targets

AB+, women responsible of household purchases.

FranceTV Publicité solution

Product placement in the most famous short program on TV5MONDE : Parents mode d’emploi. The viewers can see how to use butter by watching the actors in the short program.