On the road with the Tour x Airbnb

Concept

Airbnb wants to promote its new partnership with the Tour de France and introduce French people to the treasures of our regions.

Highlighting 10 locations along the Tour de France route, presented by Laury Thilleman.

Media Plan / Production

• Production of 10 TV and digital spots

• Broadcast as a short programme at prime time on France 2 and France 3 before and during the Tour de France

• Dedicated digital space on France.tv

• Social media coverage on Brut., Instagram social media account Laury Thilleman

Key takeaways

A campaign with strong regional roots that showcases and reinforces Airbnb’s partnership with the 2025 Tour de France.