International Newsletter : Our Vision for 2022: New Advertising Performance

Our Vision for 2022: New Advertising Performance

France Télévisions Publicité publishes its new general conditions of sale for TV and digital. We advocate a new advertising performance through 5 commitments:

• Build a sustainable world with a more responsible advertising: France.tv responsibility,

• Help the territories with local offers and targets: France.tv local,

• Commit to business performance and efficiency: France.tv performance,

• Simplify advertising purchasing,

• Maintain our leading position on segmented tv: addressable.tv.

Discover our Commercial conditions 〉

Audience – October 2021

28,3% audience share 4+ for France Télévisions

14,5% record month of October since 2012 for France 2

Source: Médiamétrie Mediamat

Crédits : Nathalie GUYON et Christophe BRACHET / FTV

18M viewers get information every day on France 2, France 3 and France Info

11 leading fictions in the evening

FranceTV Publicité ramps up its addressable TV initiatives

One year after becoming the first advertising network to broadcast addressable TV commercials, FranceTV Publicité is delighted to report a positive and promising performance.

Addressable TV at FranceTV Publicité in a few figures:

100 addressable TV campaigns already broadcast on France Télévisions channels

16 loyal advertisers, 4 of whom have already run at least 3 campaigns (Renault, Prévifrance, Solimut and Boursorama)

20% of French households reached by addressable TV by 1 January 2022

FranceTV Publicité wins gold at the Grand Prix for the Good Economy

This awards ceremony celebrates the best initiatives of companies committed to an ecological, social and solidarity-based transformation of their activities.

FranceTV Publicité picked up the Gold award in the “Encouraging responsible consumption – Corporate” category.

This award recognizes FranceTV Publicité’s commitment to creating more space for responsibility. Its role is to highlight the responsible approaches of the brands it works with, giving them the chance to provide clear evidence of their actions.

Contact us

Stéphanie Gaumont
International and Overseas Managing Director
Contact by email

Wissam Sahraoui

International Marketing and Sales Director

Contact by email

Laetitia Sampic
International Sales Manager
Contact by email

Félicie Genest
International Sales Manager
Contact by email

Sébastien Beruard

International Sales Manager

Contact by email

Mar Serrano
International Sales Manager
Contact by email

Contact us for your remarks, your expectations

Find our news on our website

Source : Affluent Europe 2021 – IPSOS

Tel. +33 (0)1 56 22 62 00 – fax +33 (0)1 56 22 62 01 – https://www.francetvpub.fr/en/home
Head Office: 64-70, avenue Jean-Baptiste Clément 92641 Boulogne-Billancourt cedex
France Télévisions Publicité S.A with capital of 38 100 € SIREN 332 050 038 RCS Nanterre TVA intracommunautaire FR 90 332 050 038

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