International Newsletter – France.tv: the platform that brings us together

France.tv: the platform that brings us together

The leading free BVOD platform in France

In February, France.tv set a new all-time record across all platforms with 43.9 million unique visitors.

France.tv received 5.8 million unique daily visitors in February.

The Milan-Cortina Olympics saw a staggering 16 million viewers tuning in to the new France TV Sport live channel.

FranceTV Publicité is launching a new generation of digital formats that put attention at the heart of performance.

In a saturated and fragmented media landscape, attention has become the key strategic asset for video performance. FranceTV Publicité is stepping up its game with the launch of a new generation of six digital formats structured around three priorities: maximizing attention, enriching the experience, and boosting full-funnel effectiveness.

• Shoppable Experience: An immersive and transactional experience integrated into the content, a first in France.

• Animated Coverbreak & Coverlook: Creates engaging screen experiences and captures attention at key moments.

• Coverplay CTV: Provides premium visibility in the top spot on the homepage. Sponsored Collections & Event Skin Content: Native integrations within editorial content.

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Source : Médiamétrie / Médiamat / france.tv VAD (du 1er au 28 février)

Médiamétrie – Estat

www.francetvpub.fr
Siège social: 10 rue Lucien Bossoutrot, 75015 PARIS
France Télévisions Publicité S.A au capital de 38 100 € SIREN 332 050 038 RCS Paris TVA intracommunautaire FR 90 332 050 038

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