International Newsletter #9

Special conditions for the travel and tourism sector

at France Télévisions Publicité until 31 May 2021

We continue to support the Travel and Tourism sector and offer more flexibility and no-cost cancellations and deferrals throughout the public health crisis. Specifically, France Télévisions Publicité allows you to cancel or postpone all your TV or digital advertising campaigns broadcast until 31 May 2021.

The French and holidays in 2021

39% of French people say they are ready to travel outside Europe as soon as they are vaccinated.

For 45% of French people, the travel budget will remain unchanged in 2021.

For 51% of French people, the main criteria for their future holidays are nature and outdoor activities.

Source: European Traveller Intelligence Monitor 2021

France Télévisions Publicité leader among the target group

of travel and holidays intentionists

Optimize your TV or digital targeting by communicating on the target of travel and holidays intentionists, a target built from recent digital behaviour observed.

France Télévisions is the leading TV offer with 27.2% of audience share on this target in February 2021.

First TV sales house also with 17.7M unique monthly visitors for our digital offer.

Source: Médiamétrie Mediamat, travel and holidays intentionists (8 020 000 individuals, Internet users who visited travel and tourism websites), Febuary 2021 / Cibles + 2020 3 screens, monthly unique visitors

Keep up to date with travel enthusiasts with France 24

A pack offer specifically designed around programs of interest to travel addicts. Culture, environment, weather and discovery are on the agenda to capture your core target*.

*Examples of programs to be sponsored on France 24: Éléments Terre – Vous Êtes Ici – Paris des Arts

Contact us

Stéphanie Gaumont
International and Overseas Managing Director
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Wissam Sahraoui

International Marketing and Sales Director

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Laetitia Sampic
International Sales Manager
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Félicie Genest
International Sales Manager
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Sébastien Beruard

International Sales Manager

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Mar Serrano
International Sales Manager
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Contact us for your remarks, your expectations

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Tel. +33 (0)1 56 22 62 00 – fax +33 (0)1 56 22 62 01 – https://www.francetvpub.fr/en/home
Head Office: 64-70, avenue Jean-Baptiste Clément 92641 Boulogne-Billancourt cedex
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