Capture attention at the right moment. High-visibility formats, exclusive and non-intrusive, designed to make your brand stand out at the heart of the france.tv experience.
What is an Impact format?
Impact Formats are premium ad placements shown at key moments of the france.tv experience. Exclusive, immersive and non-intrusive, they give your brand real room to speak: capturing attention, boosting recall and creating a moment. The range comprises three formats: AdPause, Coverplay CTV and Coverlook.
AdPause
Coverplay CTV
Coverlook
AdPause — advertising on the pause screen
In brief. AdPause is a full-screen Impact format that appears when the viewer pauses their content on france.tv. A creative, exclusive and immersive space, right inside the player.
How it works. When the viewer pauses their content, a static or animated ad appears within the player — a natural moment of attention, without interrupting the viewing.
Highlights:
A creative, immersive and dynamic experience that maximizes attention and showcases your brand world.
A key trigger moment that guarantees your visibility.
A unique, exclusive placement for a contextual, high-impact message.
Specifications:
Format: static or animated GIF
Devices: desktop web, Smart TV, Orange & SFR (excluding Android TV) — iOS / Android mobile app coming soon
Buying model: negotiated deal
Coverplay CTV — standing out the moment the app opens
In brief. Coverplay CTV is a 100% CTV Impact format shown as a First-Look, the moment the France TV app opens — the most prominent placement, on the biggest screen in the home.
How it works. Your brand appears as soon as the France TV app opens, the user's very first point of contact on arriving at the home screen, exclusively for 24 hours.
Highlights:
Immediate prominence and strong recall.
Powerful immersive, event-scale impact.
100% CTV distribution, on the biggest screen in the home.
24-hour exclusivity, reserved for premium sectors.
Specifications:
Format: static or video, shown for 6 seconds
Device: CTV home screen of the France.tv
Buying model: negotiated deal (24-hour exclusivity)
Coverlook — immersive branding of the player page
In brief. Coverlook is a premium Impact format that brands the player page around your spot, for full immersion in your brand world — beyond the player itself.
How it works. Your creative brands the player page around your spot: the whole environment takes on your brand's colors for the duration of the airing.
Highlights:
Amplify your message beyond the player.
Offer full immersion in your brand world.
A premium, elegant format that maximizes attention, elevates your creative and strengthens visibility.
Specifications:
Format: branding of the player page
Device: france.tv player page on desktop web
Buying model: negotiated deal
Which Impact format should you choose?
Not sure which format best fits your objectives?
Formats that stay with people
Bloc preuves à compléter avec vos données de performance (2–3 KPIs sourcés — ex. mémorisation, attention, taux de complétion). Ces chiffres crédibilisent la page et sont particulièrement repris par les moteurs de recherche et les IA. À ne pas laisser vide à la mise en ligne.
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Our experts will help you build the Impact package that fits your objectives.
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