Africascope Maghreb results synthesis
More than 5 hours of TV and Digital consumption every day by the general public
France 24 and TV5monde: two recognized channels and a privileged status in maghreb region with 3.8 million viewers weekly
An even stronger positioning for the two channels on the C-Level executives, with 54% weekly audience
Study methodology
Annual study carried out by Kantar Media
The 3 countries Morocco, Algeria and Tunisia constitute the geographic scope of the survey
Survey carried out between October and November 2019 and administered via phone
The sample is made up of 5,064 individuals including 659 C-Level executives from major urban areas of the Maghreb region (Casablanca, Rabat, Marrakech, Tangier, Fez, Algiers, Oran, Constantine, Annaba, Grand Tunis, Sousse and Sfax)
The reference universe represents 13,591,000 individuals 15+ in urban areas, including 887,000 C-Level executives
