07/06/2024

FranceTV Publicité has been awarded the “Positive Company” CSR label

FranceTV Publicité has been awarded the “Positive Company®” CSR label, becoming the first audiovisual sales house to receive this distinction

A few months ago, FranceTV launched a CSR (Corporate Social Responsibility) labelling project and has now become the first French audiovisual sales house to obtain the prestigious “Positive Company®” label.

This label is awarded to companies with ambitious sustainability goals and is designed to support them in their transition towards more environmentally friendly and socially responsible practices.

It is also, above all, a community that brings together influential companies involved in a period of transition and looking to incorporate their ecosystem (customers, suppliers and employees) into these changes, with humility yet determination.

FranceTV Publicité immediately received 2 out of 3 stars, with a score of 67.37/100.

Here are the initial results of the survey:

40% of respondents suggested real optimisation solutions
97% of words used to describe FranceTV Publicité were “positive in tone”
“Loyal” and “partner” were the two most commonly mentioned words by our clients and suppliers, respectively
100% of our partners consider us to be a responsible company
92% of our employees find that the company respects ethical and moral rules

« This label perfectly aligns with our CSR goals, kicked off in 2009 with our first carbon assessment. It is an immense source of pride for our teams at FranceTV Publicité. Positive Company is one of the most demanding labels out there in terms of Corporate Social Responsibility. This achievement is all thanks to the many employees, partners and suppliers who took the time to respond to our questionnaire. At FranceTV Publicité, we strongly believe the only way we can achieve this joint effort to transform our company is by working together as a team. Our next objective is, of course, to secure that 3rd star, the highest possible distinction.»

Marianne Siproudhis
CEO of FranceTV Publicité

« I am very happy to see France’s biggest public audiovisual sales house taking action on these essential issues. We have identified an almost perfect alignment between the message put forward by FranceTV Publicité and the perceptions held by its stakeholders. Advertising plays a key role in the social and environmental transition, by leading its audiences towards a better future and rethinking our relationship with consumption. This is a vast project the group has been working on for several years now. »