Where can I find a channel's rates?

Every channel page gives access to its detailed rate card, downloadable as a PDF.

How do I book advertising space around Roland-Garros?

Contact your FranceTV Publicité sales representative or fill out the online form: you will receive a tailored quote within 48 hours.

What is an Impact format at France TV Publicité?

Impact formats are premium ad placements shown at key moments of the france.tv experience. Exclusive and non-intrusive, they are built to capture attention, boost recall and create a moment around your brand. The lineup includes three formats: AdPause, Coverplay CTV and Coverlook.

Do the rates shown include VAT?

Rates are quoted excluding tax; the applicable VAT is stated on your quote.

Which ad formats are available during the tournament?

TV sponsorship, video formats (pre-roll, mid-roll), premium branding and special packages on france.tv — available across every screen.

How often are the rate cards updated?

Rate cards are refreshed at the start of each sales period; the validity date appears on every document.

Bespoke package

Very small business
Consideration
Luxury
Île-de-France

On the road with the Tour: how Airbnb showcases local regions with FranceTV Publicité

A look back at the package built for Airbnb with FranceTV Publicité.

Download the case study Case study summary

Our key figures

What results were achieved?

22Mviewers on France Télévisions
+25%in 15-second views versus target

The origin

The context

Airbnb wanted to go beyond simple visibility around the Tour de France. The objective was clear: showcase local regions, promote local tourism and create a brand experience rooted in real places.

FranceTV Publicité designed a bespoke package, at the meeting point of sports events and brand content, to carry that ambition through the summer.

What solution was put in place?

FranceTV Publicité created a short presenter-led program, aired during the Tour de France.

Each episode is built on a two-part narrative:

discovering an Airbnb home
immersion in the local surroundings (culture, nature, experiences)

The program is presented by Laury Thilleman and follows the Tour's stages, creating strong editorial consistency.

Talk to an expert

Why does this package work?

It turns an event partnership into genuinely useful editorial content.

It makes it possible:

to place the brand in real, specific regions
to build closeness with audiences
to tell a consistent story across the whole Tour

The result: a presence perceived as legitimate and non-intrusive.

Learn more about the package

The campaign strengthened

What impact for the brand?

Helping brands activate and build their video campaigns on every screen, through a clear offering and results they can steer.

Airbnb's image as a player in local tourism
In practice, we simplify access to inventory and its formats, on TV as well as digital.
Affinity with the family and travel worlds
We focus on the quality of the broadcast context and on the quality of the advertising experience.
The ability to drive both image and performance
The goal: stronger performance, and simpler buying for agency and advertiser teams.

What to remember

A media partnership performs better once it is turned into editorial content.

A brand rooted in real places and real regions
A presenter-led narrative, consistent across the whole Tour
Image and performance activated on every screen

FranceTV Publicité designs bespoke packages that turn the power of an event into lasting value for the brand.

In their words

The package designed with FranceTV Publicité let us embody Airbnb right at the heart of local regions, with genuine editorial consistency and results to match.

Jean Martin

Marketing Director — Airbnb France