The Tour de France, the biggest free sports event of the summer
Every summer, the Tour de France gathers millions of viewers in front of France Télévisions, the race's historic broadcaster. Mountain stages, sprints and landscapes: the Grande Boucle is a popular, unifying spectacle.
For brands, it is a unique territory, blending sporting emotion, regional pride and mass audiences on every screen.
Which audiences for the Tour de France?
The 2025 Tour de France confirmed its audience power:
3.5 billion cumulative viewers worldwide
more than 4 million viewers on average per stage
a cross-generational, family audience
strong daytime audiences, complementing prime time
The Tour combines linear TV power with digital engagement on france.tv.
The Tour, a popular and loyal audience
As the official broadcaster of the Tour de France, France Télévisions delivered an exceptional editorial operation across all its channels and on france.tv, offering more than 150 hours of live coverage, enriched digital coverage and an ever more immersive experience.
That commitment was rewarded with remarkable audiences, showing once again the public group's ability to bring every audience together around the biggest sporting events.
In short: why choose the 2026 Tour de France?
The 2026 Tour de France offers brands exceptional visibility in a popular, premium setting. Advertisers benefit from:
Daily exposure over three weeks
Family, cross-generational audiences
A positive, sporting and unifying environment
Looking to build an advertising campaign?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.
FAQs
Answers to the questions we hear most about our advertising packages.
Can't find your answer?
Our sales team will help you build the package best suited to your objectives.
