Where can I find a channel's rates?

Every channel page gives access to its detailed rate card, downloadable as a PDF.

How do I book advertising space around Roland-Garros?

Contact your FranceTV Publicité sales representative or fill out the online form: you will receive a tailored quote within 48 hours.

What is an Impact format at France TV Publicité?

Impact formats are premium ad placements shown at key moments of the france.tv experience. Exclusive and non-intrusive, they are built to capture attention, boost recall and create a moment around your brand. The lineup includes three formats: AdPause, Coverplay CTV and Coverlook.

Do the rates shown include VAT?

Rates are quoted excluding tax; the applicable VAT is stated on your quote.

Which ad formats are available during the tournament?

TV sponsorship, video formats (pre-roll, mid-roll), premium branding and special packages on france.tv — available across every screen.

How often are the rate cards updated?

Rate cards are refreshed at the start of each sales period; the validity date appears on every document.

Effectiveness study

Innovation
Podcast
Finance
Overseas territories
18/03/2026

Sponsorship: an effective message that carries values

What 153 studies conducted between 2017 and 2025 reveal: TV sponsorship works across the whole funnel, from awareness through to commercial performance.

Download the study Study summary

TV sponsorship

TV sponsorship: a performance lever for the brand and the business

TV sponsorship is often seen as a simple image lever. That view is too narrow.

On the France Télévisions channels, the reality is different: sponsorship works across the whole marketing funnel, from awareness through to commercial performance. The results observed by FranceTV Publicité across 153 studies conducted between 2017 and 2025, covering 103 brands and 21 sectors, show that sponsorship activates several key dimensions at once.

Our key figures

What our studies measure

153studies conducted between 2017 and 2025
103brands analyzed
21sectors covered

A distinctive format

Why sponsorship makes the message stick

Sponsorship formats, short and recurring, create repeated exposure in a premium, engaging context.

Aired right alongside the most powerful France Télévisions programs, they benefit from a trusted environment that reinforces the brand's legitimacy and the recall of its message.

What are the effects on awareness and recall?

Beyond attention, sponsorship works effectively on brand recall. The results measured by FranceTV Publicité on campaigns aired on France Télévisions show significant, consistent gains.

Format is a major differentiator. Long formats, widely used on France Télévisions, establish the message more effectively and improve recall.

The associated gains are as follows:

+8% in recall
+14% in recognition

Creative consistency and long-term commitment also strengthen effectiveness, establishing the brand over time and maximizing campaign impact.

How does sponsorship work on consideration?

Sponsorship is not limited to recall: it also feeds consideration and intent.

By associating the brand with emotionally rich content, it builds lasting closeness with audiences:

a more positive brand perception
a strong association with the program's values
stronger purchase intent

This effect builds over time, as repetition establishes the brand in the viewer's world.

Performance

From sponsorship to commercial performance

Effectiveness studies show that sponsorship does not stop at the top of the funnel.

Combined with digital packages and addressable TV, it helps generate traffic, brand searches and measurable conversions, making sponsorship an investment in both image and performance.