Are there packages designed for major sports events?

Yes: dedicated packages let you align your brand with the tournament's biggest moments, with heightened visibility across live coverage and replays.

Awareness objective

Build awareness with the general public

Put your brand in front of millions of viewers in France, on TV and across digital.

Launch a campaign

Trusted by

Our media brands

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Why brand awareness matters

In a saturated advertising landscape, capturing consumer attention has become a major challenge. Building awareness makes your brand visible, recognizable and memorable over time.

It also lifts the overall effectiveness of your campaigns: a brand people recognize earns more attention, more recall and stronger performance every time it speaks. Reaching that goal means relying on media that build reach and impact quickly.

Reaching an audience

How do you reach a broad audience in France?

Reaching a broad audience calls for packages that combine distribution power with quality of exposure. Television reaches millions of people at once, in settings that favor attention and recall.

Médiamétrie research and the ADM TV studies show that television remains the most effective medium for building reach quickly and amplifying campaign impact. It is a foundational lever for establishing a brand over time.

The numbers

An audience that makes the difference

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Talk to an expert

45Mviewers in France reached every month
+30%in advertising recall
4 screensTV, web, mobile, replay
no. 1advertising sales house in France

Why choose FranceTV Publicité to build your awareness?

Evolving
Packages that improve with every campaign, driven by measurement and experimentation.
Innovative
Next-generation ad formats, from addressable to interactive, on every screen.
Credible
Your messages sit within programs that bring people together, in premium environments that showcase brands and make them memorable.
Trusted
FranceTV Publicité reaches a broad audience in a trusted environment, carried by France's public service channels. Campaigns benefit from respected editorial contexts that reinforce their credibility and impact.
Platform
The france.tv platform adds to that power, extending reach and increasing frequency across complementary audiences.
Creative
Creative support for high-impact campaigns, from brief to broadcast.

Results matched to your objective

Which solutions build awareness?

Several levers can be combined to maximize visibility and recall. Pairing linear TV with BVOD sustains campaigns over time, increases frequency and strengthens recall.

Total Video
Maximum reach by combining linear TV and BVOD across every screen.
Digital
Next-generation formats to extend the campaign onto web and mobile.
TV targeting
Reach the right households through addressable TV and FranceTV data.
Digital targeting
Refine your audiences on france.tv to increase frequency of contact.

All our case studies

Best case: how Allianz strengthened its brand impact with a TV & digital package from FranceTV Publicité

NationalAwareness

Our objectives

Reach your marketing objectives

Awareness, consideration, conversion: we build the package that fits each of your objectives.

Win new customers / Build brand awareness

Attract new customers with high-performing packages such as impact formats

Build brand consideration

Strengthen how your brand is perceived by the audiences that matter.

Drive sales and conversion

Pull the right levers to turn attention into purchase intent and lift sales for the long term.

Shall we talk?

Ready to launch your campaign?

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