Where can I find a channel's rates?

Every channel page gives access to its detailed rate card, downloadable as a PDF.

How do I book advertising space around Roland-Garros?

Contact your FranceTV Publicité sales representative or fill out the online form: you will receive a tailored quote within 48 hours.

What is an Impact format at France TV Publicité?

Impact formats are premium ad placements shown at key moments of the france.tv experience. Exclusive and non-intrusive, they are built to capture attention, boost recall and create a moment around your brand. The lineup includes three formats: AdPause, Coverplay CTV and Coverlook.

Do the rates shown include VAT?

Rates are quoted excluding tax; the applicable VAT is stated on your quote.

Which ad formats are available during the tournament?

TV sponsorship, video formats (pre-roll, mid-roll), premium branding and special packages on france.tv — available across every screen.

How often are the rate cards updated?

Rate cards are refreshed at the start of each sales period; the validity date appears on every document.

National
Automotive
National
General-interest

France 5, the channel of knowledge and debate

A space for culture, discovery and conversation, France 5 brings together millions of viewers every day.

Documentaries, social affairs magazines, health programming: a committed channel with a sense of purpose, questioning the world we live in.

FranceTV Publicité helps you connect your brand to this benchmark editorial world.

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What France 5 brings to your brand

France 5 draws highly qualified, engaged and loyal audiences. Its benchmark programming creates a trusted editorial environment, ideal for your message.

A premium audience, attached to values of quality
A recognized and committed editorial environment
Ad formats matched to the power of France 5

Its editorial promise: reliable, demanding information, accessible to all.

France 5 positions itself as a channel of public utility, serving knowledge and civic debate.

Our audience

Reaching discerning, loyal viewers

Every day, France 5 gathers a quality audience attuned to the big questions of society, health and culture. These viewers, often engaged and influential, pay close attention to the brands present in France 5 environments.

Their profile — professionally active, well educated, with high purchasing power — makes them a strategic target for advertisers looking to build their image and a lasting relationship.

The themes

The main editorial worlds of France 5

France 5 builds its schedule around four major thematic worlds that gather engaged, influential audiences.

Prevention (nutrition, physical activity, screening)
Programs that support viewers in their health choices, grounded in science and in everyday life.
Mental health and wellbeing
Programming focused on psychological wellbeing, resilience and whole-person health.
Environment and health
How our surroundings shape our health: pollution, food, urban planning and air quality.
Innovation and medical technology
The digital revolution in healthcare, the rise of personalized medicine and new therapies.

Our editorial approach

A trusted voice, working for your brand

For more than 30 years, France 5 has built a uniquely trusting relationship with its viewers. That editorial standing — founded on rigor, clarity and openness — carries over naturally to the brands that choose to associate with its programs.

Advertising on France 5 earns you a halo of credibility, recognized by demanding and attentive audiences.

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The numbers

France 5 in figures

Loyal, qualified audiences that make France 5 an essential media partner.

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3.2Mviewers per day on average
+60%audience share among upper socio-professional groups
7 days a weekround-the-clock programming, without interruption
30+ yearsof trust and editorial commitment

Our packages

Ad formats matched to the power of France 5

FranceTV Publicité offers a full range of solutions to support your campaigns on France 5.

From program sponsorship to special operations and digital formats on france.tv, every package is designed to maximize your impact with engaged audiences.

Our values

What drives us

France 5 stands for strong values that guide its programming and its relationships with advertisers.

Respect
Respect for the audience, for the subjects covered and for our partners. France 5 holds itself to demanding editorial and ethical standards.
Solidarity
A channel that believes in the power of journalism and documentary to bring citizens closer together and serve the common good.
Vitality
Curiosity, openness, modernity: France 5 constantly renews its formats to stay close to the issues that matter today.

Public service mission

France Télévisions' commitment to television that enlightens

France 5 is fully part of the France Télévisions public service mission: to inform, educate and entertain while bringing every audience together. That mission gives the channel a unique standing and a lasting relationship of trust.

For brands, partnering with France 5 means joining a collective ambition and benefiting from an editorial environment recognized for its quality and integrity.