Where can I find a channel's rates?

Every channel page gives access to its detailed rate card, downloadable as a PDF.

How do I book advertising space around Roland-Garros?

Contact your FranceTV Publicité sales representative or fill out the online form: you will receive a tailored quote within 48 hours.

What is an Impact format at France TV Publicité?

Impact formats are premium ad placements shown at key moments of the france.tv experience. Exclusive and non-intrusive, they are built to capture attention, boost recall and create a moment around your brand. The lineup includes three formats: AdPause, Coverplay CTV and Coverlook.

Do the rates shown include VAT?

Rates are quoted excluding tax; the applicable VAT is stated on your quote.

Which ad formats are available during the tournament?

TV sponsorship, video formats (pre-roll, mid-roll), premium branding and special packages on france.tv — available across every screen.

How often are the rate cards updated?

Rate cards are refreshed at the start of each sales period; the validity date appears on every document.

Content

Roland-Garros 2026 offer

Experience Roland-Garros 2026 across the channels and platforms of France Télévisions, the official broadcaster.

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Our media brands

An ecosystem that brings together reach, editorial quality and complementarity, on TV as well as digital.

Roland-Garros 2026: an unmissable sport and media event

Roland-Garros is one of the biggest sporting events in France. Broadcast on France Télévisions and france.tv, the tournament brings together millions of viewers every year around three weeks of competition, emotion and spectacle.

For brands, Roland-Garros is a unique opportunity to communicate in a premium, unifying and highly engaging environment.

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Reaching an audience

Which audiences for Roland-Garros?

The 2026 edition delivered record performance:

46 million viewers reached
450 million videos viewed on digital platforms
4.1 million viewers for the men's final
a peak of 5.7 million on match point

Roland-Garros combines TV reach, digital engagement and high audience attention.

The numbers

Why does Roland-Garros also perform on digital?

The tournament benefits from multi-screen coverage from the qualifiers onward, carried by france.tv and france.tv sport. Live streams, multi-court coverage, replay and exclusive content extend the experience on digital.

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7Mvideo viewers reached
44 years average viewer age in 2026
2Mvisitors on the live chat

In short: why choose Roland-Garros 2026?

Roland-Garros 2026 is a major media event combining mass audiences, sporting emotion and digital reach. Brands benefit from:

Strong visibility on every screen
A premium, unifying environment
Engaged, cross-generational audiences

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Why choose FranceTV Publicité for Roland-Garros?

Evolving
Packages that improve with every edition, driven by measurement and experimentation.
Innovative
Next-generation ad formats, from addressable to interactive, on every screen.
Credible
Your messages sit within programs that bring people together, in premium environments that showcase brands and make them memorable.
Trusted
FranceTV Publicité reaches a broad audience in a trusted environment, carried by France's public service channels. Campaigns benefit from respected editorial contexts that reinforce their credibility and impact.
Platform
The france.tv platform adds to that power, extending reach and increasing frequency across complementary audiences.
Creative
Creative support for high-impact campaigns, from brief to broadcast.

Results matched to your objective

Which advertising packages around Roland-Garros 2026?

FranceTV Publicité offers several packages that let brands align with the tournament's biggest moments, on every screen. Advertisers can speak through TV sponsorship, immersive formats on france.tv, social media activations or premium packages around live streams and replays.

This interplay between television, streaming and social media builds campaigns that work on awareness, image and engagement all at once.

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Image of the day
Connects the brand to the tournament's standout moments in a memorable format.
Adswitching and Coverplay
Strengthen visibility across digital and Connected TV environments.
Premium branding
Deliver an immersive presence in the Roland-Garros world.