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2027 terms and conditions of sale

Give performance more meaning

Discover the new advertising equation of FranceTV Publicité: a Total Video Premium approach combining audience reach, the precision of data and quality of contact, for campaigns that truly perform.

The 2027 terms at a glance

  • A new advertising equation

    Reach, precision, performance

  • Total Video Premium

    TV, digital and cross-video together

  • Quality of contact

    A premium, responsible environment

  • Data serving targeting

    Addressable, measurable audiences

  • Event-based offers

    Roland-Garros, the Olympics, landmark events

In summary

The 2026 terms and conditions of sale express a single commitment: giving advertisers a clear, premium and high-performing framework in which to build their brands.

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Our documents

All the reference documents you need to prepare and scope your 2026 campaigns.

2027 terms and conditions of sale

The reference document: advertising, sponsorship and digital, rates and broadcast terms.

The performance equation

A new equation for performance

Our commercial pillars carry a single promise: connecting the power of content, the precision of data, the quality of contact and the force of creativity.

The power of content

FranceTV Publicité sells space across nearly 40 channels and a powerful digital ecosystem.

  • More than 43 million monthly visitors on france.tv

  • Premium, unifying and brand-safe content

  • Coverage from live to replay, from mobile to TV

A large, qualified audience, at the heart of every video habit.

The precision of data

Data reaches the right audiences at the right moment, within a controlled and responsible framework.

  • Socio-demographic and behavioral targeting

  • Unified cross-video activation

  • Performance measurement and attribution

More precision, for campaigns that are both powerful and efficient.

Quality of contact

A premium environment guarantees genuine attention and higher recall.

  • Big-screen viewing with sound on

  • Trusted editorial contexts

  • Advertising that is less intrusive and better accepted

Quality of contact, measured through the “Cultivons l'attention” program.

The force of creativity

Innovative, bespoke formats that make brands stand out.

  • Special packages and event operations

  • Immersive and interactive formats

  • Creative support from the Lab

Creativity serving both image and performance.

Measuring performance

Every campaign is connected to simple, actionable indicators.

  • KPIs aligned with your business objectives

  • Media planning benchmarks drawn from research

  • Continuous optimization of packages

Giving performance more meaning, from strategy through to measurement.

Our levers

Three levers to amplify your impact

Premium content, first-party data and creativity: our three levers, working for your campaigns.

  • Content

  • Data

  • Creativity

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Our studies

Understanding the advertising market

Analysis and trends to dig deeper into the subject.

Adspace.ia

Run your campaigns from a single platform

Buy, track and optimize your FranceTV Publicité campaigns on your own terms.

Preview of the ADspace·ia platform interface
Launched in 2025Interoperable via API
A question?

FAQ

Answers to the questions we hear most about our terms and conditions of sale.

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Our previous terms

The 2025 terms

Need the previous edition? Find the 2025 terms and conditions of sale and their appendices.

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